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Journal Articles African Sports Law and Business Journal Year : 2013

MAJOR SPORTS EVENTS: HOW TO PREVENT AMBUSH MARKETING?

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Jean-Michel Marmayou

Abstract

1. Introduction – 2. Calling in the Lawmaker – 3. Applying common law mechanisms – 3.1 Intellectual and industrial property law – 3.2 Property rights – 3.3 Consumer law – 3.4 Prevention of unfair competition – 4. Ad hoc Legislation – 4.1 Examples – 4.2 Classifications – 4.3 Negative Aspects – 5. Search for a Solution – 5.1 Contractual Approaches – 5.2 Individual Contracts – 5.3 Codes of Conduct – 5.4 Limits of the Contractual Techniques – 6. On-site interventions – 6.1 Enhance exclusiveness – 6.2 Enhance Sponsorship Programme Activation – 6.3 Human Means
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Dates and versions

hal-01310578 , version 1 (02-05-2016)

Identifiers

  • HAL Id : hal-01310578 , version 1

Cite

Jean-Michel Marmayou. MAJOR SPORTS EVENTS: HOW TO PREVENT AMBUSH MARKETING?. African Sports Law and Business Journal, 2013, 1, pp.29-60. ⟨hal-01310578⟩

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UNIV-AMU
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