Foundations of Corporate Heritage: A French Perspective

Abstract : Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an important part of a nation's patrimony. Foundations of Corporate Heritage explains the principles, processes, strategic significance – and challenges – of corporate heritage formation and management. This scholarly but accessible anthology includes seminal articles on the territory and also includes five new contributions with questions for study and reflection with students on executive/taught courses in mind.
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https://hal-amu.archives-ouvertes.fr/hal-01466419
Contributor : Virginie de Barnier <>
Submitted on : Monday, February 13, 2017 - 3:12:51 PM
Last modification on : Tuesday, September 17, 2019 - 9:40:30 AM

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  • HAL Id : hal-01466419, version 1

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Virginie de Barnier, Pecot Fabien. Foundations of Corporate Heritage: A French Perspective. Foundations of Corporate Heritage, ⟨Routledge⟩, 2017, ISBN-13: 978-1138833555. ⟨hal-01466419⟩

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