Journal articles
Consumer Neoteny: An Evolutionary Perspective on Childlike Behavior in Consumer Society
Abstract : This research explores childlike consumer behavior from an evolutionary perspective. More specifically, it uses the concept of neoteny to show that the retention of ancestors' juvenile characteristics is related to specific behaviors. The results of factor analyses conducted on a UK sample (n = 499) and a French sample (n = 292) 7 years later indicate four dimensions of childlike consumer behavior, namely, stimulus seeking, reality conflict, escapism, and control of aggression.
Cited literature [145 references]
https://hal-amu.archives-ouvertes.fr/hal-01466840
Contributor : Mathieu Alemany Oliver Connect in order to contact the contributor
Submitted on : Monday, February 13, 2017 - 6:02:03 PM
Last modification on : Tuesday, October 19, 2021 - 10:59:10 PM
Long-term archiving on: : Sunday, May 14, 2017 - 4:48:29 PM
Contributor : Mathieu Alemany Oliver Connect in order to contact the contributor
Submitted on : Monday, February 13, 2017 - 6:02:03 PM
Last modification on : Tuesday, October 19, 2021 - 10:59:10 PM
Long-term archiving on: : Sunday, May 14, 2017 - 4:48:29 PM
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