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Willingness to pay of committed citizens: A field experiment

Abstract : In this paper, we propose a behavioral approach to determine the extent to which the consumer/citizen distinction affects interpretations of monetary values in stated preferences methods. We perform a field experiment dealing with air pollution, where some (randomly selected) subjects are given the opportunity to behave politically by signing a petition for environmental protection prior to stating their private preferences in a standard contingent valuation exercise. We show that signing has the potential to influence respondents' willingness to pay values. Results indicate that even market-like situations are not immune to citizen behavior.
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Submitted on : Wednesday, February 22, 2017 - 5:25:03 PM
Last modification on : Wednesday, August 5, 2020 - 3:15:25 AM

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Dominique Ami, Frédéric Aprahamian, Olivier Chanel, Robert-Vincent Joule, Stéphane Luchini. Willingness to pay of committed citizens: A field experiment. Ecological Economics, Elsevier, 2014, 105 (C), pp.31--39. ⟨10.1016/j.ecolecon.2014.04.014⟩. ⟨hal-01474425⟩

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