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Journal Articles Ecological Economics Year : 2014

Willingness to pay of committed citizens: A field experiment

Abstract

In this paper, we propose a behavioral approach to determine the extent to which the consumer/citizen distinction affects interpretations of monetary values in stated preferences methods. We perform a field experiment dealing with air pollution, where some (randomly selected) subjects are given the opportunity to behave politically by signing a petition for environmental protection prior to stating their private preferences in a standard contingent valuation exercise. We show that signing has the potential to influence respondents' willingness to pay values. Results indicate that even market-like situations are not immune to citizen behavior.

Dates and versions

hal-01474425 , version 1 (22-02-2017)

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Dominique Ami, Frédéric Aprahamian, Olivier Chanel, Robert-Vincent Joule, Stéphane Luchini. Willingness to pay of committed citizens: A field experiment. Ecological Economics, 2014, 105 (C), pp.31--39. ⟨10.1016/j.ecolecon.2014.04.014⟩. ⟨hal-01474425⟩
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