Do I Know What I’m Doing? Cognitive Dissonance and Action Identification Theory

Abstract : Our main purpose was to explore hypotheses derived from the Identification of Action Theory in a particular situation that is, a dissonant situation. Thus, we varied the identification (low versus high-level) of a problematic behavior (to stop speaking for 24 hours) in the forced compliance paradigm. Two modes of dissonance reduction were presented: cognitive rationalization (classical attitude-change) and behavioral rationalization (target behavior: to stop speaking for 48 hours). As predicted, the results showed that high-level identity of action leads to cognitive rationalization whereas low-level identity leads to behavioural rationalization. Thus, participants identifying the problematic behavior at a low-level were more inclined to accept the target behavior, compared with participants identifying their problematic behavior at a higher-level. These results are of particular interest for understanding the extent to which the understanding of the discrepant act interferes with the cognitive processes of dissonance reduction.
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Article dans une revue
Spanish Journal of Psychology, Cambridge University Press (CUP), 2015, 18 (e96), pp.1-6. 〈10.1017/sjp.2015.93〉
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Contributeur : Valérie Fointiat <>
Soumis le : mardi 24 octobre 2017 - 15:00:51
Dernière modification le : mardi 20 mars 2018 - 01:23:19

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Valérie Fointiat, Audrey Pelt. Do I Know What I’m Doing? Cognitive Dissonance and Action Identification Theory. Spanish Journal of Psychology, Cambridge University Press (CUP), 2015, 18 (e96), pp.1-6. 〈10.1017/sjp.2015.93〉. 〈hal-01622590〉

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