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Mode digitale en tension, de l'intime au public

Abstract : Abstract: The links between fashion and digital culture are questioning the new distribution channels and medialization of the brands and the trends to the era of the digital technology. It is also questioning the customer’s experiences ensuing from this process of digitalization of fashion. In this emergent context, great shifts operate a renewal of the sources of creation and the vectors of influence: social networks, blogs, brand websites. Traditional landscape of fashion and its imaginary representations are recomposed to be transformed into a digital ecosystem in which the consumer becomes stakeholder, between intimate and public area.
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Submitted on : Tuesday, April 24, 2018 - 12:19:48 PM
Last modification on : Monday, May 21, 2018 - 3:40:03 PM
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Lucile Salesses, Marie Ouvrard-Servanton. Mode digitale en tension, de l'intime au public. Sociétés - Revue des sciences sociales et humaines, De Boeck 2017. ⟨hal-01775091⟩

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