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Brand heritage: The past in the service of brand management

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https://hal-amu.archives-ouvertes.fr/hal-01794256
Contributor : Léonard Gourbier <>
Submitted on : Thursday, May 17, 2018 - 2:17:10 PM
Last modification on : Monday, August 24, 2020 - 7:44:45 PM

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Fabien Pecot, Virginie de Barnier. Brand heritage: The past in the service of brand management. Recherche et Applications en Marketing (English Edition), SAGE Publications, 2017, 32 (4), pp.72 - 90. ⟨10.1177/2051570717699376⟩. ⟨hal-01794256⟩

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