Skip to Main content Skip to Navigation
Journal articles

Brand heritage: The past in the service of brand management

Document type :
Journal articles
Complete list of metadata

https://hal-amu.archives-ouvertes.fr/hal-01794256
Contributor : Léonard Gourbier Connect in order to contact the contributor
Submitted on : Thursday, May 17, 2018 - 2:17:10 PM
Last modification on : Wednesday, November 3, 2021 - 9:48:50 AM

Links full text

Identifiers

Collections

Citation

Fabien Pecot, Virginie de Barnier. Brand heritage: The past in the service of brand management. Recherche et Applications en Marketing (English Edition), SAGE Publications, 2017, 32 (4), pp.72 - 90. ⟨10.1177/2051570717699376⟩. ⟨hal-01794256⟩

Share

Metrics

Record views

200