Brand heritage: The past in the service of brand management

Fabien Pecot; Virginie de Barnier

doi:10.1177/2051570717699376

Journal Articles Recherche et Applications en Marketing (English Edition) Year : 2017

Brand heritage: The past in the service of brand management

(1) ,

1

Fabien Pecot

Function : Author
PersonId : 791572
ORCID : 0000-0001-6455-6663

Aix Marseille Université

Virginie de Barnier

Function : Author
PersonId : 171999
IdHAL : virginie-de-barnier
ORCID : 0000-0002-5596-2448
IdRef : 088363910

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Humanities and Social Sciences Business administration

Léonard Gourbier : Connect in order to contact the contributor

https://hal-amu.archives-ouvertes.fr/hal-01794256

Submitted on : Thursday, May 17, 2018-2:17:10 PM

Last modification on : Monday, February 14, 2022-3:28:54 AM

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hal-01794256 , version 1 (17-05-2018)

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HAL Id : hal-01794256 , version 1
DOI : 10.1177/2051570717699376

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Fabien Pecot, Virginie de Barnier. Brand heritage: The past in the service of brand management. Recherche et Applications en Marketing (English Edition), 2017, 32 (4), pp.72 - 90. ⟨10.1177/2051570717699376⟩. ⟨hal-01794256⟩

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