Advocacy or Adversary Response Strategy to an Alliance Partner’s Reputational Crisis?

Anne Norheim-Hansen; Pierre-Xavier Meschi

doi:10.5465/AMBPP.2017.13892abstract

Journal articles

Advocacy or Adversary Response Strategy to an Alliance Partner’s Reputational Crisis?

Anne Norheim-Hansen Pierre-Xavier Meschi ^{1, 2}

1 SKEMA Business School

2 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille

Document type :

Journal articles

Domain :

Humanities and Social Sciences / Business administration

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https://hal-amu.archives-ouvertes.fr/hal-01794261
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Submitted on : Thursday, May 17, 2018 - 2:17:53 PM
Last modification on : Saturday, June 25, 2022 - 11:30:36 PM

Advocacy or Adversary Response Strategy to an Alliance Partner’s Reputational Crisis?

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Advocacy or Adversary Response Strategy to an Alliance Partner’s Reputational Crisis?

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