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Journal Articles International Journal of Sports Marketing and Sponsorship Year : 2017

The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams

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hal-01794389 , version 1 (17-05-2018)

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Marilyn Giroux, Frank Pons, Lionel Maltèse. The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams. International Journal of Sports Marketing and Sponsorship, 2017, 18 (2), pp.180 - 195. ⟨10.1108/IJSMS-05-2017-092⟩. ⟨hal-01794389⟩

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UNIV-AMU CERGAM
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