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How store service quality affects attitude toward store brands in emerging countries: Effects of brand cues and the cultural context

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https://hal-amu.archives-ouvertes.fr/hal-01794392
Contributor : Yasmine El Alami <>
Submitted on : Thursday, May 17, 2018 - 2:54:46 PM
Last modification on : Friday, April 26, 2019 - 4:06:06 PM

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Mbaye Fall Diallo, Anne Marianne Seck. How store service quality affects attitude toward store brands in emerging countries: Effects of brand cues and the cultural context. Journal of Business Research, Elsevier, 2018, 86, pp.311 - 320. ⟨10.1016/j.jbusres.2017.08.017⟩. ⟨hal-01794392⟩

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