How store service quality affects attitude toward store brands in emerging countries: Effects of brand cues and the cultural context

Mbaye Fall Diallo; Anne Marianne Seck

doi:10.1016/j.jbusres.2017.08.017

Article Dans Une Revue Journal of Business Research Année : 2018

How store service quality affects attitude toward store brands in emerging countries: Effects of brand cues and the cultural context

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Mbaye Fall Diallo

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PersonId : 986984

Lille School of Management Research Center - ULR 4112

Anne Marianne Seck

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PersonId : 174636
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Centre d'Études et de Recherche en Gestion d'Aix-Marseille

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Gestion et management

Yasmine EL ALAMI : Connectez-vous pour contacter le contributeur

https://amu.hal.science/hal-01794392

Soumis le : jeudi 17 mai 2018-14:54:46

Dernière modification le : mercredi 24 janvier 2024-09:54:21

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hal-01794392 , version 1 (17-05-2018)

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HAL Id : hal-01794392 , version 1
DOI : 10.1016/j.jbusres.2017.08.017

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Mbaye Fall Diallo, Anne Marianne Seck. How store service quality affects attitude toward store brands in emerging countries: Effects of brand cues and the cultural context. Journal of Business Research, 2018, 86, pp.311 - 320. ⟨10.1016/j.jbusres.2017.08.017⟩. ⟨hal-01794392⟩

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How store service quality affects attitude toward store brands in emerging countries: Effects of brand cues and the cultural context

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