How store service quality affects attitude toward store brands in emerging countries: Effects of brand cues and the cultural context - Archive ouverte HAL Access content directly
Journal Articles Journal of Business Research Year : 2018

How store service quality affects attitude toward store brands in emerging countries: Effects of brand cues and the cultural context

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Humanities and Social Sciences Business administration

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https://hal-amu.archives-ouvertes.fr/hal-01794392

Submitted on : Thursday, May 17, 2018-2:54:46 PM

Last modification on : Tuesday, December 6, 2022-12:42:13 PM

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hal-01794392 , version 1 (17-05-2018)

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Mbaye Fall Diallo, Anne Marianne Seck. How store service quality affects attitude toward store brands in emerging countries: Effects of brand cues and the cultural context. Journal of Business Research, 2018, 86, pp.311 - 320. ⟨10.1016/j.jbusres.2017.08.017⟩. ⟨hal-01794392⟩

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