How store service quality affects attitude toward store brands in emerging countries: Effects of brand cues and the cultural context

Mbaye Fall Diallo (1) , Anne Marianne Seck (2)

1 LSMRC - Lille School of Management Research Center - ULR 4112
2 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille

Domains: Business administration

Mbaye Fall Diallo, Anne Marianne Seck. How store service quality affects attitude toward store brands in emerging countries: Effects of brand cues and the cultural context. Journal of Business Research, 2018, 86, pp.311 - 320. ⟨10.1016/j.jbusres.2017.08.017⟩. ⟨hal-01794392⟩