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When is Consumer Desire Driven by Difficulty of Recall? The Effects of the Type of Information and Time Pressure

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https://hal-amu.archives-ouvertes.fr/hal-01794399
Contributor : Camille Fiore Connect in order to contact the contributor
Submitted on : Thursday, May 17, 2018 - 2:57:10 PM
Last modification on : Wednesday, November 3, 2021 - 9:43:31 AM

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Richard Huaman-Ramirez, Dwight Merunka. When is Consumer Desire Driven by Difficulty of Recall? The Effects of the Type of Information and Time Pressure. Journal of Marketing Theory and Practice, The Association of Marketing Theory and Practice,, 2017, 25 (4), pp.375 - 395. ⟨10.1080/10696679.2017.1345595⟩. ⟨hal-01794399⟩

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