Journal Articles
Journal of Marketing Theory and Practice
Year : 2017
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https://hal-amu.archives-ouvertes.fr/hal-01794399
Submitted on : Thursday, May 17, 2018-2:57:10 PM
Last modification on : Thursday, July 14, 2022-4:07:13 AM
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- HAL Id : hal-01794399 , version 1
- DOI : 10.1080/10696679.2017.1345595
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Richard Huaman-Ramirez, Dwight Merunka. When is Consumer Desire Driven by Difficulty of Recall? The Effects of the Type of Information and Time Pressure. Journal of Marketing Theory and Practice, 2017, 25 (4), pp.375 - 395. ⟨10.1080/10696679.2017.1345595⟩. ⟨hal-01794399⟩
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