When is Consumer Desire Driven by Difficulty of Recall? The Effects of the Type of Information and Time Pressure

Richard Huaman-Ramirez; Dwight Merunka

doi:10.1080/10696679.2017.1345595

Journal articles

When is Consumer Desire Driven by Difficulty of Recall? The Effects of the Type of Information and Time Pressure

Richard Huaman-Ramirez Dwight Merunka ^{1, 2}

1 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille

2 AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence

Document type :

Journal articles

Domain :

Humanities and Social Sciences / Business administration

Complete list of metadata

https://hal-amu.archives-ouvertes.fr/hal-01794399
Contributor : Camille Fiore Connect in order to contact the contributor
Submitted on : Thursday, May 17, 2018 - 2:57:10 PM
Last modification on : Thursday, July 14, 2022 - 4:07:13 AM

When is Consumer Desire Driven by Difficulty of Recall? The Effects of the Type of Information and Time Pressure

Identifiers

Collections

Citation

Export

Metrics

126

When is Consumer Desire Driven by Difficulty of Recall? The Effects of the Type of Information and Time Pressure

Identifiers

Collections

Citation

Export

Share

Metrics

126