When is Consumer Desire Driven by Difficulty of Recall? The Effects of the Type of Information and Time Pressure - Archive ouverte HAL Access content directly
Journal Articles Journal of Marketing Theory and Practice Year : 2017
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hal-01794399 , version 1 (17-05-2018)

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Richard Huaman-Ramirez, Dwight Merunka. When is Consumer Desire Driven by Difficulty of Recall? The Effects of the Type of Information and Time Pressure. Journal of Marketing Theory and Practice, 2017, 25 (4), pp.375 - 395. ⟨10.1080/10696679.2017.1345595⟩. ⟨hal-01794399⟩
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