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Journal Articles Journal of Marketing Theory and Practice Year : 2017

When is Consumer Desire Driven by Difficulty of Recall? The Effects of the Type of Information and Time Pressure

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Submitted on : Thursday, May 17, 2018-2:57:10 PM

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hal-01794399 , version 1 (17-05-2018)

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Richard Huaman-Ramirez, Dwight Merunka. When is Consumer Desire Driven by Difficulty of Recall? The Effects of the Type of Information and Time Pressure. Journal of Marketing Theory and Practice, 2017, 25 (4), pp.375 - 395. ⟨10.1080/10696679.2017.1345595⟩. ⟨hal-01794399⟩

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