Skip to Main content Skip to Navigation
Journal articles

When is Consumer Desire Driven by Difficulty of Recall? The Effects of the Type of Information and Time Pressure

Richard Huaman-Ramirez Dwight Merunka 1, 2
1 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille
2 AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence
Document type :
Journal articles
Complete list of metadatas
https://hal-amu.archives-ouvertes.fr/hal-01794399
Contributor : Camille Fiore <>
Submitted on : Thursday, May 17, 2018 - 2:57:10 PM
Last modification on : Wednesday, April 24, 2019 - 3:40:10 PM

Identifiers

Collections

UNIV-AMU | UNIV-TLN | CERGAM

Citation

Richard Huaman-Ramirez, Dwight Merunka. When is Consumer Desire Driven by Difficulty of Recall? The Effects of the Type of Information and Time Pressure. Journal of Marketing Theory and Practice, The Association of Marketing Theory and Practice,, 2017, 25 (4), pp.375 - 395. ⟨10.1080/10696679.2017.1345595⟩. ⟨hal-01794399⟩

Export

BibTeX TEI DC DCterms EndNote

Share

Metrics

Record views

176

Contact

Informations

CCSD