When is Consumer Desire Driven by Difficulty of Recall? The Effects of the Type of Information and Time Pressure

Richard Huaman-Ramirez Dwight Merunka 1, 2
1 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille
2 AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence
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https://hal-amu.archives-ouvertes.fr/hal-01794399
Contributor : Camille Fiore <>
Submitted on : Thursday, May 17, 2018 - 2:57:10 PM
Last modification on : Wednesday, April 24, 2019 - 3:40:10 PM

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Richard Huaman-Ramirez, Dwight Merunka. When is Consumer Desire Driven by Difficulty of Recall? The Effects of the Type of Information and Time Pressure. Journal of Marketing Theory and Practice, The Association of Marketing Theory and Practice,, 2017, 25 (4), pp.375 - 395. ⟨10.1080/10696679.2017.1345595⟩. ⟨hal-01794399⟩

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