When is Consumer Desire Driven by Difficulty of Recall? The Effects of the Type of Information and Time Pressure

Richard Huaman-Ramirez; Dwight Merunka

doi:10.1080/10696679.2017.1345595

Journal articles

When is Consumer Desire Driven by Difficulty of Recall? The Effects of the Type of Information and Time Pressure

Richard Huaman-Ramirez Dwight Merunka ^{1, 2}

1 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille

2 AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence

Document type :

Journal articles

Domain :

Humanities and Social Sciences / Business administration

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https://hal-amu.archives-ouvertes.fr/hal-01794399
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Submitted on : Thursday, May 17, 2018 - 2:57:10 PM
Last modification on : Wednesday, November 3, 2021 - 9:43:31 AM

When is Consumer Desire Driven by Difficulty of Recall? The Effects of the Type of Information and Time Pressure

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When is Consumer Desire Driven by Difficulty of Recall? The Effects of the Type of Information and Time Pressure

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