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Uncovering and Understanding the Influence of Repeated Exposure on Fashion Products Adoption

Caroline Lebon 1 Dwight Merunka 2
1 Université Sorbonne Nouvelle - Paris 3
2 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille
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Journal articles
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https://hal-amu.archives-ouvertes.fr/hal-01794437
Contributor : Pauline Tesio <>
Submitted on : Thursday, May 17, 2018 - 3:09:57 PM
Last modification on : Wednesday, April 24, 2019 - 3:40:10 PM

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  • HAL Id : hal-01794437, version 1

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UNIV-AMU | UNIV-TLN | UNIV-PARIS3 | USPC | CERGAM

Citation

Caroline Lebon, Dwight Merunka. Uncovering and Understanding the Influence of Repeated Exposure on Fashion Products Adoption. Journal of Marketing Development and Competitiveness, North American Business Press, 2017. ⟨hal-01794437⟩

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