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Journal Articles Journal of Marketing Development and Competitiveness Year : 2017

Uncovering and Understanding the Influence of Repeated Exposure on Fashion Products Adoption

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Submitted on : Thursday, May 17, 2018-3:09:57 PM

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hal-01794437 , version 1 (17-05-2018)

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  • HAL Id : hal-01794437 , version 1

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Caroline Lebon, Dwight Merunka. Uncovering and Understanding the Influence of Repeated Exposure on Fashion Products Adoption. Journal of Marketing Development and Competitiveness, 2017. ⟨hal-01794437⟩

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