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Le pourboire : ce qu’en pensent les acteurs

Abstract : Tipping: what those giving and receiving a tip really think This articles studies the meaning of tipping, both for those who give and those who receive tips. A qualitative study of customers and staff in different service sectors uncovered 4 quite different interpretations of tipping. Each interpretation places tipping within a different dimension of the service relationship - the production of the service, the contract, the social relationship and the personal relationship - and constructs the tip either as com- pensation or as a gift. This in-depth study of tipping ends with managerial recommendations concerning tipping.
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https://hal.archives-ouvertes.fr/hal-02308449
Contributor : Emna Bouladi <>
Submitted on : Tuesday, October 8, 2019 - 3:08:18 PM
Last modification on : Wednesday, October 9, 2019 - 1:38:07 AM

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Brigitte Auriacombe, Veronique Cova. Le pourboire : ce qu’en pensent les acteurs. Décisions Marketing, Association Française du Marketing, 2017, 86, pp.107-122. ⟨10.7193/DM.086.107.122⟩. ⟨hal-02308449⟩

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