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The Branding Impact of Brand Websites: Do Newsletters and Consumer Magazines Have a Moderating Role?

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https://hal-amu.archives-ouvertes.fr/hal-01795662
Contributor : Romain Farellacci <>
Submitted on : Friday, May 18, 2018 - 4:27:18 PM
Last modification on : Tuesday, July 7, 2020 - 11:26:02 AM

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Brigitte Muller, Laurent Flores, Meriem Agrebi, Jean-Louis Chandon. The Branding Impact of Brand Websites: Do Newsletters and Consumer Magazines Have a Moderating Role?. Journal of Advertising Research, World Advertising Research Center, 2008, 48 (3), pp.465 - 472. ⟨10.2501/S0021849908080471⟩. ⟨hal-01795662⟩

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