The Branding Impact of Brand Websites: Do Newsletters and Consumer Magazines Have a Moderating Role? - Archive ouverte HAL Access content directly
Journal Articles Journal of Advertising Research Year : 2008

The Branding Impact of Brand Websites: Do Newsletters and Consumer Magazines Have a Moderating Role?

Brigitte Muller
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Laurent Flores
  • Function : Author
  • PersonId : 862150
Meriem Agrebi
  • Function : Author
Centre d'Études et de Recherche en Gestion d'Aix-Marseille
Jean-Louis Chandon
  • Function : Author
  • PersonId : 899007
Centre d'Études et de Recherche en Gestion d'Aix-Marseille

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Submitted on : Friday, May 18, 2018-4:27:18 PM

Last modification on : Friday, February 4, 2022-3:27:49 AM

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hal-01795662 , version 1 (18-05-2018)

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Brigitte Muller, Laurent Flores, Meriem Agrebi, Jean-Louis Chandon. The Branding Impact of Brand Websites: Do Newsletters and Consumer Magazines Have a Moderating Role?. Journal of Advertising Research, 2008, 48 (3), pp.465 - 472. ⟨10.2501/S0021849908080471⟩. ⟨hal-01795662⟩

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