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Understanding the Perceived Value of Mass Customization: The Distinction between Product Value and Experiential Value of Co-Design

Aurelie Merle Jean-Louis Chandon 1 Elyette Roux 1
1 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille
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https://hal-amu.archives-ouvertes.fr/hal-01795698
Contributor : Romain Farellacci <>
Submitted on : Friday, May 18, 2018 - 4:38:24 PM
Last modification on : Monday, August 24, 2020 - 7:44:09 PM

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Aurelie Merle, Jean-Louis Chandon, Elyette Roux. Understanding the Perceived Value of Mass Customization: The Distinction between Product Value and Experiential Value of Co-Design. Recherche et Applications en Marketing (English Edition), SAGE Publications, 2008, 23 (3), pp.27 - 50. ⟨10.1177/205157070802300303⟩. ⟨hal-01795698⟩

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