Understanding the Perceived Value of Mass Customization: The Distinction between Product Value and Experiential Value of Co-Design

Aurelie Merle; Jean-Louis Chandon; Elyette Roux

doi:10.1177/205157070802300303

Journal articles

Understanding the Perceived Value of Mass Customization: The Distinction between Product Value and Experiential Value of Co-Design

Aurelie Merle Jean-Louis Chandon ¹ Elyette Roux ¹

1 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille

Document type :

Journal articles

Domain :

Humanities and Social Sciences

Humanities and Social Sciences / Business administration

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https://hal-amu.archives-ouvertes.fr/hal-01795698
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Submitted on : Friday, May 18, 2018 - 4:38:24 PM
Last modification on : Thursday, July 14, 2022 - 4:07:19 AM

Understanding the Perceived Value of Mass Customization: The Distinction between Product Value and Experiential Value of Co-Design

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Understanding the Perceived Value of Mass Customization: The Distinction between Product Value and Experiential Value of Co-Design

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