Unmasking the ambushers: conceptual framework and empirical evidence - Archive ouverte HAL Access content directly
Journal Articles European Journal of Marketing Year : 2012

Unmasking the ambushers: conceptual framework and empirical evidence

Marc Mazodier
  • Function : Author
Pascale Quester
  • Function : Author
Jean-Louis Chandon
  • Function : Author
  • PersonId : 899007
Centre d'Études et de Recherche en Gestion d'Aix-Marseille

Domains

Humanities and Social Sciences Humanities and Social Sciences Business administration

ROMAIN FARELLACCI  : Connect in order to contact the contributor

https://hal-amu.archives-ouvertes.fr/hal-01795737

Submitted on : Friday, May 18, 2018-4:44:28 PM

Last modification on : Thursday, July 14, 2022-4:07:20 AM

Not file

Dates and versions

hal-01795737 , version 1 (18-05-2018)

Identifiers

Cite

Marc Mazodier, Pascale Quester, Jean-Louis Chandon. Unmasking the ambushers: conceptual framework and empirical evidence. European Journal of Marketing, 2012, 46 (1/2), pp.192 - 214. ⟨10.1108/03090561211189284⟩. ⟨hal-01795737⟩

Export

BibTeX TEI Dublin Core DC Terms EndNote Datacite

Collections

UNIV-TLN UNIV-AMU CERGAM
14 View
0 Download

Altmetric

Share

Gmail Facebook Twitter LinkedIn More