Journal Articles
European Journal of Marketing
Year : 2012
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https://hal-amu.archives-ouvertes.fr/hal-01795737
Submitted on : Friday, May 18, 2018-4:44:28 PM
Last modification on : Thursday, July 14, 2022-4:07:20 AM
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Marc Mazodier, Pascale Quester, Jean-Louis Chandon. Unmasking the ambushers: conceptual framework and empirical evidence. European Journal of Marketing, 2012, 46 (1/2), pp.192 - 214. ⟨10.1108/03090561211189284⟩. ⟨hal-01795737⟩
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