Factors influencing consumer behaviour towards store brands: evidence from the French market

Mbaye Fall Diallo Jean-Louis Chandon 1 Gérard Cliquet Jean Philippe 1
1 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille
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https://hal-amu.archives-ouvertes.fr/hal-01796015
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Submitted on : Friday, May 18, 2018 - 10:15:08 PM
Last modification on : Tuesday, April 23, 2019 - 2:40:03 PM

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Mbaye Fall Diallo, Jean-Louis Chandon, Gérard Cliquet, Jean Philippe. Factors influencing consumer behaviour towards store brands: evidence from the French market. International Journal of Retail and Distribution Management, Emerald, 2013, 41 (6), pp.422 - 441. ⟨10.1108/09590551311330816⟩. ⟨hal-01796015⟩

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