Factors influencing consumer behaviour towards store brands: evidence from the French market - Archive ouverte HAL Access content directly
Journal Articles International Journal of Retail and Distribution Management Year : 2013

Factors influencing consumer behaviour towards store brands: evidence from the French market

Mbaye Fall Diallo
  • Function : Author
Jean-Louis Chandon
  • Function : Author
  • PersonId : 899007
Centre d'Études et de Recherche en Gestion d'Aix-Marseille
Gérard Cliquet
  • Function : Author
  • PersonId : 832184
Jean Philippe
  • Function : Author
Centre d'Études et de Recherche en Gestion d'Aix-Marseille

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Submitted on : Friday, May 18, 2018-10:15:08 PM

Last modification on : Thursday, July 14, 2022-4:07:20 AM

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hal-01796015 , version 1 (18-05-2018)

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Mbaye Fall Diallo, Jean-Louis Chandon, Gérard Cliquet, Jean Philippe. Factors influencing consumer behaviour towards store brands: evidence from the French market. International Journal of Retail and Distribution Management, 2013, 41 (6), pp.422 - 441. ⟨10.1108/09590551311330816⟩. ⟨hal-01796015⟩

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