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A verbal rating scale to measure Japanese consumers' perceptions of product quality

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Submitted on : Friday, May 18, 2018 - 10:38:22 PM
Last modification on : Friday, February 4, 2022 - 3:26:44 AM

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Boris Bartikowski, Katsuyuki Kamei, Jean-Louis Chandon. A verbal rating scale to measure Japanese consumers' perceptions of product quality. Asia Pacific Journal of Marketing and Logistics, Emerald, 2010, 22 (2), pp.179 - 195. ⟨10.1108/13555851011026935⟩. ⟨hal-01796024⟩

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