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Journal Articles Asia Pacific Journal of Marketing and Logistics Year : 2010

A verbal rating scale to measure Japanese consumers' perceptions of product quality

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hal-01796024 , version 1 (18-05-2018)

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Boris Bartikowski, Katsuyuki Kamei, Jean-Louis Chandon. A verbal rating scale to measure Japanese consumers' perceptions of product quality. Asia Pacific Journal of Marketing and Logistics, 2010, 22 (2), pp.179 - 195. ⟨10.1108/13555851011026935⟩. ⟨hal-01796024⟩
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