Boris Bartikowski, Katsuyuki Kamei, Jean-Louis Chandon. A verbal rating scale to measure Japanese consumers' perceptions of product quality.
Asia Pacific Journal of Marketing and Logistics, Emerald, 2010, 22 (2), pp.179 - 195.
⟨10.1108/13555851011026935⟩.
⟨hal-01796024⟩