Journal articles
A verbal rating scale to measure Japanese consumers' perceptions of product quality
1
Euromed Marseille - École de management (Rue Antoine Bourdelle - Domaine de Luminy - BP 921 - 3288 Marseille Cedex 9 - France)
2
Kansai University (Japan)
3
CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille (Clos Guiot Puyricard - CS 30063 - 13089 Aix en Provence Cedex 2 - France)
- AMU - Aix Marseille Université : EA4225 (Aix-Marseille Université Jardins du Pharo 58 Boulevard Charles Livon 13284 Marseille cedex 7 - France)
- UTLN - Université de Toulon : EA4225 (Avenue de l'Université - BP 20132 - 83957 La Garde Cedex - France)
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Journal articles
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https://hal-amu.archives-ouvertes.fr/hal-01796024
Contributor : Romain Farellacci <>
Submitted on : Friday, May 18, 2018 - 10:38:22 PM
Last modification on : Tuesday, April 23, 2019 - 2:40:03 PM
Contributor : Romain Farellacci <>
Submitted on : Friday, May 18, 2018 - 10:38:22 PM
Last modification on : Tuesday, April 23, 2019 - 2:40:03 PM
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Identifiers
- HAL Id : hal-01796024, version 1
- DOI : 10.1108/13555851011026935
Citation
Boris Bartikowski, Katsuyuki Kamei, Jean-Louis Chandon. A verbal rating scale to measure Japanese consumers' perceptions of product quality. Asia Pacific Journal of Marketing and Logistics, Emerald, 2010, 22 (2), pp.179 - 195. ⟨10.1108/13555851011026935⟩. ⟨hal-01796024⟩
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