A verbal rating scale to measure Japanese consumers' perceptions of product quality

Boris Bartikowski; Katsuyuki Kamei; Jean-Louis Chandon

doi:10.1108/13555851011026935

Journal Articles Asia Pacific Journal of Marketing and Logistics Year : 2010

A verbal rating scale to measure Japanese consumers' perceptions of product quality

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Boris Bartikowski

Function : Author

Euromed Marseille - École de management

Katsuyuki Kamei

Function : Author

Kansai University

Jean-Louis Chandon

Function : Author
PersonId : 899007

Centre d'Études et de Recherche en Gestion d'Aix-Marseille

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Humanities and Social Sciences Humanities and Social Sciences Business administration

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Submitted on : Friday, May 18, 2018-10:38:22 PM

Last modification on : Friday, February 4, 2022-3:26:44 AM

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hal-01796024 , version 1 (18-05-2018)

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HAL Id : hal-01796024 , version 1
DOI : 10.1108/13555851011026935

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Boris Bartikowski, Katsuyuki Kamei, Jean-Louis Chandon. A verbal rating scale to measure Japanese consumers' perceptions of product quality. Asia Pacific Journal of Marketing and Logistics, 2010, 22 (2), pp.179 - 195. ⟨10.1108/13555851011026935⟩. ⟨hal-01796024⟩

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A verbal rating scale to measure Japanese consumers' perceptions of product quality

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