A verbal rating scale to measure Japanese consumers' perceptions of product quality

Boris Bartikowski; Katsuyuki Kamei; Jean-Louis Chandon

doi:10.1108/13555851011026935

Journal articles

A verbal rating scale to measure Japanese consumers' perceptions of product quality

Boris Bartikowski ¹ Katsuyuki Kamei ² Jean-Louis Chandon ³

1 Euromed Marseille - École de management

2 Kansai University

3 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille

Document type :

Journal articles

Domain :

Humanities and Social Sciences

Humanities and Social Sciences / Business administration

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https://hal-amu.archives-ouvertes.fr/hal-01796024
Contributor : Romain Farellacci <>
Submitted on : Friday, May 18, 2018 - 10:38:22 PM
Last modification on : Tuesday, April 23, 2019 - 2:40:03 PM

A verbal rating scale to measure Japanese consumers' perceptions of product quality

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A verbal rating scale to measure Japanese consumers' perceptions of product quality

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