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A verbal rating scale to measure Japanese consumers' perceptions of product quality

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https://hal-amu.archives-ouvertes.fr/hal-01796024
Contributor : Romain Farellacci <>
Submitted on : Friday, May 18, 2018 - 10:38:22 PM
Last modification on : Tuesday, April 23, 2019 - 2:40:03 PM

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Boris Bartikowski, Katsuyuki Kamei, Jean-Louis Chandon. A verbal rating scale to measure Japanese consumers' perceptions of product quality. Asia Pacific Journal of Marketing and Logistics, Emerald, 2010, 22 (2), pp.179 - 195. ⟨10.1108/13555851011026935⟩. ⟨hal-01796024⟩

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