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The impact of a World Wide Web site visit on brand image in the motor vehicle and mobile telephone industries

Brigitte Muller 1 Jean-Louis Chandon 1
1 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille
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https://hal-amu.archives-ouvertes.fr/hal-01796041
Contributor : Romain Farellacci <>
Submitted on : Friday, May 18, 2018 - 11:21:37 PM
Last modification on : Tuesday, July 7, 2020 - 11:26:02 AM

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Brigitte Muller, Jean-Louis Chandon. The impact of a World Wide Web site visit on brand image in the motor vehicle and mobile telephone industries. Journal of Marketing Communications, Taylor & Francis (Routledge): SSH Titles, 2004, 10 (2), pp.153 - 165. ⟨10.1080/13527260410001693820⟩. ⟨hal-01796041⟩

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