The impact of a World Wide Web site visit on brand image in the motor vehicle and mobile telephone industries - Archive ouverte HAL Access content directly
Journal Articles Journal of Marketing Communications Year : 2004

The impact of a World Wide Web site visit on brand image in the motor vehicle and mobile telephone industries

Domains

Humanities and Social Sciences Humanities and Social Sciences Business administration

ROMAIN FARELLACCI  : Connect in order to contact the contributor

https://hal-amu.archives-ouvertes.fr/hal-01796041

Submitted on : Friday, May 18, 2018-11:21:37 PM

Last modification on : Friday, February 4, 2022-3:27:49 AM

Not file

Dates and versions

hal-01796041 , version 1 (18-05-2018)

Identifiers

Cite

Brigitte Muller, Jean-Louis Chandon. The impact of a World Wide Web site visit on brand image in the motor vehicle and mobile telephone industries. Journal of Marketing Communications, 2004, 10 (2), pp.153 - 165. ⟨10.1080/13527260410001693820⟩. ⟨hal-01796041⟩

Export

BibTeX TEI Dublin Core DC Terms EndNote Datacite

Collections

UNIV-TLN UNIV-AMU CERGAM INCIAM
65 View
0 Download

Altmetric

Share

Gmail Facebook Twitter LinkedIn More