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The Impact of Visiting a Brand Website on Brand Personality

Brigitte Muller 1 Jean-Louis Chandon 2, 1
1 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille
2 AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence
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https://hal-amu.archives-ouvertes.fr/hal-01796042
Contributor : Romain Farellacci <>
Submitted on : Friday, May 18, 2018 - 11:36:10 PM
Last modification on : Tuesday, July 7, 2020 - 11:26:02 AM

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Brigitte Muller, Jean-Louis Chandon. The Impact of Visiting a Brand Website on Brand Personality. Electronic Markets, Taylor & Francis, 2003, 13 (3), pp.210 - 221. ⟨10.1080/1019678032000108301⟩. ⟨hal-01796042⟩

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