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Journal Articles Electronic Markets Year : 2003

The Impact of Visiting a Brand Website on Brand Personality

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Submitted on : Friday, May 18, 2018-11:36:10 PM

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Brigitte Muller, Jean-Louis Chandon. The Impact of Visiting a Brand Website on Brand Personality. Electronic Markets, 2003, 13 (3), pp.210 - 221. ⟨10.1080/1019678032000108301⟩. ⟨hal-01796042⟩

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