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Journal Articles Journal of Euromarketing Year : 2002

Effect of Price Information and Promotion on Click-Through Rates for Internet Banners

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Submitted on : Friday, May 18, 2018-11:40:37 PM

Last modification on : Thursday, July 14, 2022-4:07:20 AM

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hal-01796045 , version 1 (18-05-2018)

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Mohamed Saber Chtourou, Jean-Louis Chandon, Monique Zollinger. Effect of Price Information and Promotion on Click-Through Rates for Internet Banners. Journal of Euromarketing, 2002, 11 (2), pp.23 - 40. ⟨10.1300/J037v11n02_02⟩. ⟨hal-01796045⟩

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