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Effect of Price Information and Promotion on Click-Through Rates for Internet Banners

Mohamed Saber Chtourou 1 Jean-Louis Chandon 1 Monique Zollinger 2
1 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille
2 CERMAT - Centre d'Études et de Recherche en MAnagement de Touraine
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https://hal-amu.archives-ouvertes.fr/hal-01796045
Contributor : Romain Farellacci <>
Submitted on : Friday, May 18, 2018 - 11:40:37 PM
Last modification on : Tuesday, April 23, 2019 - 2:40:06 PM

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Mohamed Saber Chtourou, Jean-Louis Chandon, Monique Zollinger. Effect of Price Information and Promotion on Click-Through Rates for Internet Banners. Journal of Euromarketing, Taylor & Francis, 2002, 11 (2), pp.23 - 40. ⟨10.1300/J037v11n02_02⟩. ⟨hal-01796045⟩

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