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Une echelle ordinale permettant de classer les repondants en satisfait, indifferent et insatisfait

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https://hal-amu.archives-ouvertes.fr/hal-01796046
Contributor : ROMAIN FARELLACCI Connect in order to contact the contributor
Submitted on : Friday, May 18, 2018 - 11:42:04 PM
Last modification on : Sunday, June 26, 2022 - 10:22:59 AM

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Jean-Louis Chandon, B. Bartikowski. Une echelle ordinale permettant de classer les repondants en satisfait, indifferent et insatisfait. Recherche et Applications en Marketing (French Edition), SAGE Publications, 2004, 19 (1), pp.39 - 53. ⟨10.1177/076737010401900103⟩. ⟨hal-01796046⟩

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