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Effects of Configuration and Exposure Levels on Responses to Web Advertisements

Jean-Louis Chandon 1 Mohamed Saber Chtourou David Fortin 2
1 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille
2 University of Canterbury [Christchurch]
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Journal articles
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https://hal-amu.archives-ouvertes.fr/hal-01796048
Contributor : Romain Farellacci <>
Submitted on : Friday, May 18, 2018 - 11:48:33 PM
Last modification on : Friday, April 24, 2020 - 2:44:04 PM

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  • HAL Id : hal-01796048, version 1

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Citation

Jean-Louis Chandon, Mohamed Saber Chtourou, David Fortin. Effects of Configuration and Exposure Levels on Responses to Web Advertisements. Journal of Advertising Research, World Advertising Research Center, 2003, 43 (2), pp.217-229. ⟨hal-01796048⟩

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