Effects of Configuration and Exposure Levels on Responses to Web Advertisements

Jean-Louis Chandon; Mohamed Saber Chtourou; David Fortin

Journal Articles Journal of Advertising Research Year : 2003

Effects of Configuration and Exposure Levels on Responses to Web Advertisements

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Jean-Louis Chandon

Function : Author
PersonId : 899007

Centre d'Études et de Recherche en Gestion d'Aix-Marseille

Mohamed Saber Chtourou

Function : Author

David Fortin

Function : Author
PersonId : 784576
ORCID : 0000-0002-0761-0210

University of Canterbury [Christchurch]

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Humanities and Social Sciences Humanities and Social Sciences Business administration

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Submitted on : Friday, May 18, 2018-11:48:33 PM

Last modification on : Thursday, July 14, 2022-4:07:20 AM

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hal-01796048 , version 1 (18-05-2018)

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HAL Id : hal-01796048 , version 1

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Jean-Louis Chandon, Mohamed Saber Chtourou, David Fortin. Effects of Configuration and Exposure Levels on Responses to Web Advertisements. Journal of Advertising Research, 2003, 43 (2), pp.217-229. ⟨hal-01796048⟩

Effects of Configuration and Exposure Levels on Responses to Web Advertisements

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