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Calibration internationale des échelles sémantiques

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https://hal-amu.archives-ouvertes.fr/hal-01796052
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Submitted on : Friday, May 18, 2018 - 11:56:52 PM
Last modification on : Thursday, July 14, 2022 - 4:07:20 AM

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  • HAL Id : hal-01796052, version 1

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Boris Bartikowski, Jean-Louis Chandon, Gierl Heribert. Calibration internationale des échelles sémantiques. Décisions Marketing, Association Française du Marketing, 2006, 43-44, pp.207-219. ⟨hal-01796052⟩

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