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Journal Articles Décisions Marketing Year : 2006

Calibration internationale des échelles sémantiques

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Submitted on : Friday, May 18, 2018-11:56:52 PM

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hal-01796052 , version 1 (18-05-2018)

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Boris Bartikowski, Jean-Louis Chandon, Gierl Heribert. Calibration internationale des échelles sémantiques. Décisions Marketing, 2006, 43-44, pp.207-219. ⟨hal-01796052⟩

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