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Understanding Inertia in an Industrial Context

Cécile Bozzo 1
1 DMSP - Dauphine marketing, stratégie, prospective
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https://hal-amu.archives-ouvertes.fr/hal-01796215
Contributor : Romain Farellacci <>
Submitted on : Saturday, May 19, 2018 - 12:16:55 PM
Last modification on : Wednesday, September 23, 2020 - 4:27:38 AM

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Cécile Bozzo. Understanding Inertia in an Industrial Context. Journal of Customer Behaviour, Westburn Publishers, 2002, 1 (3), pp.335 - 355. ⟨10.1362/147539202764441083⟩. ⟨hal-01796215⟩

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