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Journal Articles Journal of Customer Behaviour Year : 2002

Understanding Inertia in an Industrial Context

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Cécile Bozzo
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Dauphine marketing, stratégie, prospective

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Humanities and Social Sciences Humanities and Social Sciences Business administration

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https://hal-amu.archives-ouvertes.fr/hal-01796215

Submitted on : Saturday, May 19, 2018-12:16:55 PM

Last modification on : Wednesday, November 17, 2021-12:31:30 PM

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hal-01796215 , version 1 (19-05-2018)

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Cécile Bozzo. Understanding Inertia in an Industrial Context. Journal of Customer Behaviour, 2002, 1 (3), pp.335 - 355. ⟨10.1362/147539202764441083⟩. ⟨hal-01796215⟩

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