The effects of downward line extension on brand trust and brand attachment

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https://hal-amu.archives-ouvertes.fr/hal-01796260
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Submitted on : Saturday, May 19, 2018 - 2:18:09 PM
Last modification on : Wednesday, April 10, 2019 - 4:02:05 PM

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Fanny Magnoni. The effects of downward line extension on brand trust and brand attachment. Recherche et Applications en Marketing (English Edition), SAGE Publications, 2016, 31 (1), pp.2 - 25. ⟨10.1177/2051570715626375⟩. ⟨hal-01796260⟩

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