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Journal Articles Recherche et Applications en Marketing (English Edition) Year : 2016

The effects of downward line extension on brand trust and brand attachment

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hal-01796260 , version 1 (19-05-2018)

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Fanny Magnoni. The effects of downward line extension on brand trust and brand attachment. Recherche et Applications en Marketing (English Edition), 2016, 31 (1), pp.2 - 25. ⟨10.1177/2051570715626375⟩. ⟨hal-01796260⟩
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