An Exploratory Study on Attitude Toward Luxury Products, Counterfeits and Imitations

Brigitte Muller; Bruno Kocher

Journal Articles Advances in Consumer Research Year : 2007

An Exploratory Study on Attitude Toward Luxury Products, Counterfeits and Imitations

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Brigitte Muller

Function : Author
PersonId : 11492
IdHAL : brigitte-muller
ORCID : 0000-0001-6514-154X
IdRef : 085680753

Centre d'Études et de Recherche en Gestion d'Aix-Marseille/Equipe de recherche de Toulon

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Bruno Kocher

Function : Author

Groupement de Recherche et d'Etudes en Gestion à HEC

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Humanities and Social Sciences Business administration

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https://hal-amu.archives-ouvertes.fr/hal-01796273

Submitted on : Saturday, May 19, 2018-2:43:02 PM

Last modification on : Friday, March 24, 2023-2:53:07 PM

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hal-01796273 , version 1 (19-05-2018)

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HAL Id : hal-01796273 , version 1

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Brigitte Muller, Bruno Kocher. An Exploratory Study on Attitude Toward Luxury Products, Counterfeits and Imitations. Advances in Consumer Research, 2007. ⟨hal-01796273⟩

An Exploratory Study on Attitude Toward Luxury Products, Counterfeits and Imitations

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