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An Exploratory Study on Attitude Toward Luxury Products, Counterfeits and Imitations

Brigitte Muller 1 Bruno Kocher 2
1 CERGAM de Toulon - Centre d'Études et de Recherche en Gestion d'Aix-Marseille/Equipe de recherche de Toulon
CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille, IAE Toulon - Institut d'Administration des Entreprises (IAE) - Toulon, UTLN - Université de Toulon
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https://hal-amu.archives-ouvertes.fr/hal-01796273
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Submitted on : Saturday, May 19, 2018 - 2:43:02 PM
Last modification on : Tuesday, December 10, 2019 - 10:28:04 AM

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  • HAL Id : hal-01796273, version 1

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Brigitte Muller, Bruno Kocher. An Exploratory Study on Attitude Toward Luxury Products, Counterfeits and Imitations. Advances in Consumer Research, The Association for Consumer Research, 2007. ⟨hal-01796273⟩

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