Societal-Level Versus Individual-Level Predictions of Ethical Behavior: A 48-Society Study of Collectivism and Individualism
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Carolyn Egri
- Function : Author
Olivier Furrer
- Function : Author
Min-Hsun Kuo
- Function : Author
Yongjuan Li
- Function : Author
Florian Wangenheim
- Function : Author
Marina Dabic
- Function : Author
Irina Naoumova
- Function : Author
Katsuhiko Shimizu
- Function : Author
María Teresa de La Garza Carranza
- Function : Author
Ping Ping Fu
- Function : Author
Vojko Potocan
- Function : Author
Andre Pekerti
- Function : Author
Tomasz Lenartowicz
- Function : Author
Narasimhan Srinivasan
- Function : Author
Tania Casado
- Function : Author
Ana Maria Rossi
- Function : Author
Erna Szabo
- Function : Author
Arif Butt
- Function : Author
Ian Palmer
- Function : Author
Prem Ramburuth
- Function : Author
Jane Terpstra-Tong
- Function : Author
Ilya Grison
- Function : Author
Malika Richards
- Function : Author
Philip Hallinger
- Function : Author
Francisco Castro
- Function : Author
Jaime Ruiz-Gutiérrez
- Function : Author
Laurie Milton
- Function : Author
Mahfooz Ansari
- Function : Author
Arunas Starkus
- Function : Author
Audra Mockaitis
- Function : Author
Tevfik Dalgic
- Function : Author
Fidel León-Darder
- Function : Author
Hung Vu Thanh
- Function : Author
Yong-Lin Moon
- Function : Author
Mario Molteni
- Function : Author
Yongqing Fang
- Function : Author
Jose Pla-Barber
- Function : Author
Ruth Alas
- Function : Author
Isabelle Maignan
- Function : Author
Jorge Jesuino
- Function : Author
Chay-Hoon Lee
- Function : Author
Joel Nicholson
- Function : Author
Ho-Beng Chia
- Function : Author
Wade Danis
- Function : Author
Ajantha Dharmasiri
- Function : Author
Abstract
Is the societal-level of analysis sufficient today to understand the values of those in the global workforce? Or are individual-level analyses more appropriate for assessing the influence of values on ethical behaviors across country workforces? Using multi-level analyses for a 48-society sample, we test the utility of both the societal-level and individual-level dimensions of collectivism and individualism values for predicting ethical behaviors of business professionals. Our values-based behavioral analysis indicates that values at the individual-level make a more significant contribution to explaining variance in ethical behaviors than do values at the societal-level. Implicitly, our findings question the soundness of using societal-level values measures. Implications for international business research are discussed.