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Societal-Level Versus Individual-Level Predictions of Ethical Behavior: A 48-Society Study of Collectivism and Individualism

Abstract : Is the societal-level of analysis sufficient today to understand the values of those in the global workforce? Or are individual-level analyses more appropriate for assessing the influence of values on ethical behaviors across country workforces? Using multi-level analyses for a 48-society sample, we test the utility of both the societal-level and individual-level dimensions of collectivism and individualism values for predicting ethical behaviors of business professionals. Our values-based behavioral analysis indicates that values at the individual-level make a more significant contribution to explaining variance in ethical behaviors than do values at the societal-level. Implicitly, our findings question the soundness of using societal-level values measures. Implications for international business research are discussed.
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https://hal-amu.archives-ouvertes.fr/hal-01800688
Contributor : Kunjika Prasai <>
Submitted on : Sunday, May 27, 2018 - 5:55:37 PM
Last modification on : Tuesday, May 14, 2019 - 1:50:22 PM

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David Ralston, Carolyn Egri, Olivier Furrer, Min-Hsun Kuo, Yongjuan Li, et al.. Societal-Level Versus Individual-Level Predictions of Ethical Behavior: A 48-Society Study of Collectivism and Individualism. Journal of Business Ethics, Springer Verlag, 2014, 122, pp.283-306. ⟨10.1007/s10551-013-1744-9⟩. ⟨hal-01800688⟩

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