Skip to Main content Skip to Navigation
Conference papers

An empirical comparison of the stereotype content model and the Aaker scale of brand personality in purchasing processes

Complete list of metadatas

https://hal-amu.archives-ouvertes.fr/hal-01810513
Contributor : Aaisha Arbab Khan <>
Submitted on : Friday, June 8, 2018 - 4:59:15 AM
Last modification on : Saturday, June 9, 2018 - 1:15:36 AM

Identifiers

  • HAL Id : hal-01810513, version 1

Collections

Citation

Brigitte Muller, Franciska Krings,. An empirical comparison of the stereotype content model and the Aaker scale of brand personality in purchasing processes. American Marketing Association Summer Marketing Educators’ Conference, 2010, Boston, United States. ⟨hal-01810513⟩

Share

Metrics

Record views

33