An empirical comparison of the stereotype content model and the Aaker scale of brand personality in purchasing processes - Archive ouverte HAL Access content directly
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hal-01810513 , version 1 (08-06-2018)

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  • HAL Id : hal-01810513 , version 1

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Brigitte Muller, Franciska Krings,. An empirical comparison of the stereotype content model and the Aaker scale of brand personality in purchasing processes. American Marketing Association Summer Marketing Educators’ Conference, 2010, Boston, United States. ⟨hal-01810513⟩
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