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Conference papers

An empirical comparison of the stereotype content model and the Aaker scale of brand personality in purchasing processes

Brigitte Muller 1, 2 Franciska Krings, 
1 LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas
2 IAE Toulon - Institut d'Administration des Entreprises (IAE) - Toulon
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Conference papers
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https://hal-amu.archives-ouvertes.fr/hal-01810513
Contributor : Aaisha Arbab KHAN Connect in order to contact the contributor
Submitted on : Friday, June 8, 2018 - 4:59:15 AM
Last modification on : Thursday, May 26, 2022 - 3:55:43 AM

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  • HAL Id : hal-01810513, version 1

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UNIV-AMU | CERGAM | PANTHEON-ASSAS-UNIVERSITE

Citation

Brigitte Muller, Franciska Krings,. An empirical comparison of the stereotype content model and the Aaker scale of brand personality in purchasing processes. American Marketing Association Summer Marketing Educators’ Conference, 2010, Boston, United States. ⟨hal-01810513⟩

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