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An empirical comparison of the stereotype content model and the Aaker scale of brand personality in purchasing processes

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https://hal-amu.archives-ouvertes.fr/hal-01810513
Contributor : Aaisha Arbab Khan Connect in order to contact the contributor
Submitted on : Friday, June 8, 2018 - 4:59:15 AM
Last modification on : Wednesday, January 12, 2022 - 10:38:03 AM

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  • HAL Id : hal-01810513, version 1

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Brigitte Muller, Franciska Krings,. An empirical comparison of the stereotype content model and the Aaker scale of brand personality in purchasing processes. American Marketing Association Summer Marketing Educators’ Conference, 2010, Boston, United States. ⟨hal-01810513⟩

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