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The effects of visual rejuvenation through brand logos

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https://hal-amu.archives-ouvertes.fr/hal-01810515
Contributor : Aaisha Arbab Khan <>
Submitted on : Friday, June 8, 2018 - 5:18:06 AM
Last modification on : Tuesday, July 7, 2020 - 11:26:02 AM

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Brigitte Muller, Bruno Kocher, Antoine Crettaz. The effects of visual rejuvenation through brand logos. Journal of Business Research, Elsevier, 2013, 66 (1), pp.82 - 88. ⟨10.1016/j.jbusres.2011.07.026⟩. ⟨hal-01810515⟩

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