The effects of visual rejuvenation through brand logos

Brigitte Muller; Bruno Kocher; Antoine Crettaz

doi:10.1016/j.jbusres.2011.07.026

Journal Articles Journal of Business Research Year : 2013

The effects of visual rejuvenation through brand logos

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Brigitte Muller

Function : Author
PersonId : 11492
IdHAL : brigitte-muller
ORCID : 0000-0001-6514-154X
IdRef : 085680753

Institut de Recherche en Gestion et en Economie

CV

Bruno Kocher

Function : Author

Groupement de Recherche et d'Etudes en Gestion à HEC

Antoine Crettaz

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Humanities and Social Sciences Humanities and Social Sciences Business administration

Aaisha Arbab KHAN : Connect in order to contact the contributor

https://hal-amu.archives-ouvertes.fr/hal-01810515

Submitted on : Friday, June 8, 2018-5:18:06 AM

Last modification on : Wednesday, February 8, 2023-5:11:04 PM

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hal-01810515 , version 1 (08-06-2018)

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HAL Id : hal-01810515 , version 1
DOI : 10.1016/j.jbusres.2011.07.026

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Brigitte Muller, Bruno Kocher, Antoine Crettaz. The effects of visual rejuvenation through brand logos. Journal of Business Research, 2013, 66 (1), pp.82 - 88. ⟨10.1016/j.jbusres.2011.07.026⟩. ⟨hal-01810515⟩

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