Brand Personality and Purchasing Decisions: Stereotype Content Model vs. Aaker Scale in an Empirical Setting

Güse, Dipl-Kfr; Ivens, Björn; Brigitte Muller; Franciska Krings,

Journal articles

Brand Personality and Purchasing Decisions: Stereotype Content Model vs. Aaker Scale in an Empirical Setting

Güse, Dipl-Kfr ¹ Ivens, Björn Brigitte Muller ¹ Franciska Krings, ¹

1 UNIL - Université de Lausanne

Document type :

Journal articles

Domain :

Humanities and Social Sciences

Humanities and Social Sciences / Business administration

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https://hal-amu.archives-ouvertes.fr/hal-01810518
Contributor : Aaisha Arbab Khan <>
Submitted on : Friday, June 8, 2018 - 6:30:59 AM
Last modification on : Thursday, October 11, 2018 - 1:57:29 PM

Brand Personality and Purchasing Decisions: Stereotype Content Model vs. Aaker Scale in an Empirical Setting

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Brand Personality and Purchasing Decisions: Stereotype Content Model vs. Aaker Scale in an Empirical Setting

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