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Brand Personality and Purchasing Decisions: Stereotype Content Model vs. Aaker Scale in an Empirical Setting

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https://hal-amu.archives-ouvertes.fr/hal-01810518
Contributor : Aaisha Arbab Khan <>
Submitted on : Friday, June 8, 2018 - 6:30:59 AM
Last modification on : Thursday, October 11, 2018 - 1:57:29 PM

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  • HAL Id : hal-01810518, version 1

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Güse, Dipl-Kfr, Ivens, Björn, Brigitte Muller, Franciska Krings,. Brand Personality and Purchasing Decisions: Stereotype Content Model vs. Aaker Scale in an Empirical Setting. Marketing , 2010. ⟨hal-01810518⟩

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