Service interruption on Monday 11 July from 12:30 to 13:00: all the sites of the CCSD (HAL, EpiSciences, SciencesConf, AureHAL) will be inaccessible (network hardware connection).
Skip to Main content Skip to Navigation
Journal articles

Brand Personality and Purchasing Decisions: Stereotype Content Model vs. Aaker Scale in an Empirical Setting

Güse, Dipl-Kfr 1 Ivens, Björn Brigitte Muller 1 Franciska Krings, 1 
1 UNIL - Université de Lausanne
Document type :
Journal articles
Complete list of metadata
https://hal-amu.archives-ouvertes.fr/hal-01810518
Contributor : Aaisha Arbab KHAN Connect in order to contact the contributor
Submitted on : Friday, June 8, 2018 - 6:30:59 AM
Last modification on : Thursday, February 3, 2022 - 3:22:02 PM

Identifiers

  • HAL Id : hal-01810518, version 1

Collections

UNIV-AMU

Citation

Güse, Dipl-Kfr, Ivens, Björn, Brigitte Muller, Franciska Krings,. Brand Personality and Purchasing Decisions: Stereotype Content Model vs. Aaker Scale in an Empirical Setting. Marketing , 2010. ⟨hal-01810518⟩

Export

BibTeX TEI DC DCterms EndNote Datacite

Share

Metrics

Record views

22