Brand Personality and Purchasing Decisions: Stereotype Content Model vs. Aaker Scale in an Empirical Setting

Güse, Dipl-Kfr; Ivens, Björn; Brigitte Muller; Franciska Krings,

Journal Articles Marketing Year : 2010

Brand Personality and Purchasing Decisions: Stereotype Content Model vs. Aaker Scale in an Empirical Setting

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1

Güse, Dipl-Kfr

Function : Author

Université de Lausanne = University of Lausanne

Ivens, Björn

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Brigitte Muller

Function : Author
PersonId : 11492
IdHAL : brigitte-muller
ORCID : 0000-0001-6514-154X
IdRef : 085680753

Université de Lausanne = University of Lausanne

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Franciska Krings,

Function : Author

Université de Lausanne = University of Lausanne

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Humanities and Social Sciences Humanities and Social Sciences Business administration

Aaisha Arbab KHAN : Connect in order to contact the contributor

https://hal-amu.archives-ouvertes.fr/hal-01810518

Submitted on : Friday, June 8, 2018-6:30:59 AM

Last modification on : Thursday, September 1, 2022-8:44:06 AM

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hal-01810518 , version 1 (08-06-2018)

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HAL Id : hal-01810518 , version 1

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Güse, Dipl-Kfr, Ivens, Björn, Brigitte Muller, Franciska Krings,. Brand Personality and Purchasing Decisions: Stereotype Content Model vs. Aaker Scale in an Empirical Setting. Marketing , 2010. ⟨hal-01810518⟩

Brand Personality and Purchasing Decisions: Stereotype Content Model vs. Aaker Scale in an Empirical Setting

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