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Journal Articles Electronic Markets Year : 2003

The Impact of Visiting a Brand Website on Brand Personality

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hal-01810519 , version 1 (08-06-2018)

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Brigitte Muller, Jean-Louis Chandon. The Impact of Visiting a Brand Website on Brand Personality. Electronic Markets, 2003, 13 (3), pp.210 - 221. ⟨10.1080/1019678032000108301⟩. ⟨hal-01810519⟩
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