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De l'impact des sites de marque: L’apport des outils relationnels

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https://hal-amu.archives-ouvertes.fr/hal-01810974
Contributor : Aaisha Arbab Khan <>
Submitted on : Friday, June 8, 2018 - 1:32:30 PM
Last modification on : Tuesday, April 23, 2019 - 2:40:06 PM

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  • HAL Id : hal-01810974, version 1

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Laurent Flores, Brigitte Muller, Meriem Agrebi, Jean-Louis Chandon. De l'impact des sites de marque: L’apport des outils relationnels. TRUST Marketing Association,TRUST Marketing Association, Chicago, IL: American Marketing Association, 2002. ⟨hal-01810974⟩

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