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Journal Articles TRUST Marketing Association,TRUST Marketing Association, Chicago, IL: American Marketing Association Year : 2002

De l'impact des sites de marque: L’apport des outils relationnels

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hal-01810974 , version 1 (08-06-2018)

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  • HAL Id : hal-01810974 , version 1

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Laurent Flores, Brigitte Muller, Meriem Agrebi, Jean-Louis Chandon. De l'impact des sites de marque: L’apport des outils relationnels. TRUST Marketing Association,TRUST Marketing Association, Chicago, IL: American Marketing Association, 2002. ⟨hal-01810974⟩
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