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La personnalité de la marque: bilan et perspectives

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https://hal-amu.archives-ouvertes.fr/hal-01822290
Contributor : Yasmine El Alami <>
Submitted on : Sunday, June 24, 2018 - 9:51:10 PM
Last modification on : Wednesday, April 24, 2019 - 3:40:10 PM

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Jean-Marc Ferrandi, Dwight Merunka, Pierre Valette-Florence. La personnalité de la marque: bilan et perspectives. Revue Française de Gestion, Lavoisier, 2003, 29 (145), pp.145 - 162. ⟨10.3166/rfg.145.145-162⟩. ⟨hal-01822290⟩

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