The impact of country of design and country of manufacture on consumer perceptions of bi‐national products' quality: an empirical model based on the concept of fit

Leila Hamzaoui; Dwight Merunka

doi:10.1108/07363760610663303

Journal Articles Journal of Consumer Marketing Year : 2006

The impact of country of design and country of manufacture on consumer perceptions of bi‐national products' quality: an empirical model based on the concept of fit

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Leila Hamzaoui

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Dwight Merunka

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Centre d'Études et de Recherche en Gestion d'Aix-Marseille

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Humanities and Social Sciences Business administration

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https://hal-amu.archives-ouvertes.fr/hal-01822293

Submitted on : Sunday, June 24, 2018-10:02:24 PM

Last modification on : Thursday, July 14, 2022-4:07:42 AM

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hal-01822293 , version 1 (24-06-2018)

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HAL Id : hal-01822293 , version 1
DOI : 10.1108/07363760610663303

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Leila Hamzaoui, Dwight Merunka. The impact of country of design and country of manufacture on consumer perceptions of bi‐national products' quality: an empirical model based on the concept of fit. Journal of Consumer Marketing, 2006, 23 (3), pp.145 - 155. ⟨10.1108/07363760610663303⟩. ⟨hal-01822293⟩

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The impact of country of design and country of manufacture on consumer perceptions of bi‐national products' quality: an empirical model based on the concept of fit

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