The impact of country of design and country of manufacture on consumer perceptions of bi‐national products' quality: an empirical model based on the concept of fit - Archive ouverte HAL Access content directly
Journal Articles Journal of Consumer Marketing Year : 2006

The impact of country of design and country of manufacture on consumer perceptions of bi‐national products' quality: an empirical model based on the concept of fit

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Leila Hamzaoui
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hal-01822293 , version 1 (24-06-2018)

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Leila Hamzaoui, Dwight Merunka. The impact of country of design and country of manufacture on consumer perceptions of bi‐national products' quality: an empirical model based on the concept of fit. Journal of Consumer Marketing, 2006, 23 (3), pp.145 - 155. ⟨10.1108/07363760610663303⟩. ⟨hal-01822293⟩
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