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The impact of country of design and country of manufacture on consumer perceptions of bi‐national products' quality: an empirical model based on the concept of fit

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https://hal-amu.archives-ouvertes.fr/hal-01822293
Contributor : Yasmine El Alami <>
Submitted on : Sunday, June 24, 2018 - 10:02:24 PM
Last modification on : Wednesday, April 24, 2019 - 3:40:10 PM

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Leila Hamzaoui, Dwight Merunka. The impact of country of design and country of manufacture on consumer perceptions of bi‐national products' quality: an empirical model based on the concept of fit. Journal of Consumer Marketing, Emerald, 2006, 23 (3), pp.145 - 155. ⟨10.1108/07363760610663303⟩. ⟨hal-01822293⟩

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