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Journal Articles International Journal of Research in Marketing Year : 2006

The impact of individual and managerial factors on salespeople's contribution to marketing intelligence activities

Joël Le Bon
  • Function : Author

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hal-01822294 , version 1 (24-06-2018)

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Joël Le Bon, Dwight Merunka. The impact of individual and managerial factors on salespeople's contribution to marketing intelligence activities. International Journal of Research in Marketing, 2006, 23 (4), pp.395 - 408. ⟨10.1016/j.ijresmar.2006.10.002⟩. ⟨hal-01822294⟩
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