Joël Le Bon, Dwight Merunka. The impact of individual and managerial factors on salespeople's contribution to marketing intelligence activities.
International Journal of Research in Marketing, Elsevier, 2006, 23 (4), pp.395 - 408.
⟨10.1016/j.ijresmar.2006.10.002⟩.
⟨hal-01822294⟩