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The impact of individual and managerial factors on salespeople's contribution to marketing intelligence activities

Joël Le Bon Dwight Merunka 1 
1 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille
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https://hal-amu.archives-ouvertes.fr/hal-01822294
Contributor : Yasmine EL ALAMI Connect in order to contact the contributor
Submitted on : Sunday, June 24, 2018 - 10:03:16 PM
Last modification on : Thursday, July 14, 2022 - 4:07:43 AM

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Joël Le Bon, Dwight Merunka. The impact of individual and managerial factors on salespeople's contribution to marketing intelligence activities. International Journal of Research in Marketing, 2006, 23 (4), pp.395 - 408. ⟨10.1016/j.ijresmar.2006.10.002⟩. ⟨hal-01822294⟩

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