Consumers' product evaluations in emerging markets

Leila Hamzaoui Essoussi; Dwight Merunka

doi:10.1108/02651330710760991

Journal Articles International Marketing Review Year : 2007

Consumers' product evaluations in emerging markets

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Leila Hamzaoui Essoussi

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Dwight Merunka

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Centre d'Études et de Recherche en Gestion d'Aix-Marseille

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Humanities and Social Sciences Business administration

Yasmine EL ALAMI : Connect in order to contact the contributor

https://hal-amu.archives-ouvertes.fr/hal-01822297

Submitted on : Sunday, June 24, 2018-10:06:53 PM

Last modification on : Thursday, July 14, 2022-4:07:43 AM

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hal-01822297 , version 1 (24-06-2018)

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HAL Id : hal-01822297 , version 1
DOI : 10.1108/02651330710760991

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Leila Hamzaoui Essoussi, Dwight Merunka. Consumers' product evaluations in emerging markets. International Marketing Review, 2007, 24 (4), pp.409 - 426. ⟨10.1108/02651330710760991⟩. ⟨hal-01822297⟩

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