Skip to Main content Skip to Navigation
Journal articles

When consumers love their brands: Exploring the concept and its dimensions

Document type :
Journal articles
Complete list of metadatas

https://hal-amu.archives-ouvertes.fr/hal-01822299
Contributor : Yasmine El Alami <>
Submitted on : Sunday, June 24, 2018 - 10:14:09 PM
Last modification on : Wednesday, April 24, 2019 - 3:40:10 PM

Identifiers

Collections

Citation

Noël Albert, Dwight Merunka, Pierre Valette-Florence. When consumers love their brands: Exploring the concept and its dimensions. Journal of Business Research, Elsevier, 2008, 61 (10), pp.1062 - 1075. ⟨10.1016/j.jbusres.2007.09.014⟩. ⟨hal-01822299⟩

Share

Metrics

Record views

101