Journal Articles
Journal of Business Research
Year : 2008
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https://hal-amu.archives-ouvertes.fr/hal-01822299
Submitted on : Sunday, June 24, 2018-10:14:09 PM
Last modification on : Thursday, July 14, 2022-4:07:43 AM
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Identifiers
- HAL Id : hal-01822299 , version 1
- DOI : 10.1016/j.jbusres.2007.09.014
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Noël Albert, Dwight Merunka, Pierre Valette-Florence. When consumers love their brands: Exploring the concept and its dimensions. Journal of Business Research, 2008, 61 (10), pp.1062 - 1075. ⟨10.1016/j.jbusres.2007.09.014⟩. ⟨hal-01822299⟩
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