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The Benefits of Sales Force Automation: A Customer’s Perspective

Othman Boujena 1 Wesley Johnston Dwight Merunka 2
1 Pôle Customer, Retail and Supply Chain - Rouen Business School
2 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille
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https://hal-amu.archives-ouvertes.fr/hal-01822301
Contributor : Yasmine El Alami <>
Submitted on : Sunday, June 24, 2018 - 10:26:50 PM
Last modification on : Thursday, October 10, 2019 - 7:26:05 AM

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Othman Boujena, Wesley Johnston, Dwight Merunka. The Benefits of Sales Force Automation: A Customer’s Perspective. Journal of Personal Selling and Sales Management, Taylor & Francis (Routledge), 2013, 29 (2), pp.137 - 150. ⟨10.2753/PSS0885-3134290203⟩. ⟨hal-01822301⟩

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