Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism

Aneela Akram; Dwight Merunka; Muhammad Shakaib Akram

doi:10.1108/17468801111170329

Journal Articles International Journal of Emerging Markets Year : 2011

Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism

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Aneela Akram

Function : Author

Dwight Merunka

Function : Author
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Centre d'Études et de Recherche en Gestion d'Aix-Marseille

Muhammad Shakaib Akram

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Humanities and Social Sciences Business administration

Yasmine EL ALAMI : Connect in order to contact the contributor

https://hal-amu.archives-ouvertes.fr/hal-01822304

Submitted on : Sunday, June 24, 2018-10:33:20 PM

Last modification on : Thursday, July 14, 2022-4:07:43 AM

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hal-01822304 , version 1 (24-06-2018)

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HAL Id : hal-01822304 , version 1
DOI : 10.1108/17468801111170329

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Aneela Akram, Dwight Merunka, Muhammad Shakaib Akram. Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism. International Journal of Emerging Markets, 2011, 6 (4), pp.291 - 303. ⟨10.1108/17468801111170329⟩. ⟨hal-01822304⟩

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Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism

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