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Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism

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https://hal-amu.archives-ouvertes.fr/hal-01822304
Contributor : Yasmine El Alami <>
Submitted on : Sunday, June 24, 2018 - 10:33:20 PM
Last modification on : Wednesday, April 24, 2019 - 3:40:10 PM

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Aneela Akram, Dwight Merunka, Muhammad Shakaib Akram. Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism. International Journal of Emerging Markets, Emerald, 2011, 6 (4), pp.291 - 303. ⟨10.1108/17468801111170329⟩. ⟨hal-01822304⟩

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