Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality

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Submitted on : Sunday, June 24, 2018 - 10:34:15 PM
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Leila Hamzaoui-Essoussi, Dwight Merunka, Boris Bartikowski. Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality. Journal of Business Research, Elsevier, 2011, 64 (9), pp.973 - 978. ⟨10.1016/j.jbusres.2010.11.020⟩. ⟨hal-01822305⟩

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