Journal Articles
Journal of Business Research
Year : 2011
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https://hal-amu.archives-ouvertes.fr/hal-01822305
Submitted on : Sunday, June 24, 2018-10:34:15 PM
Last modification on : Thursday, July 14, 2022-4:07:43 AM
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- HAL Id : hal-01822305 , version 1
- DOI : 10.1016/j.jbusres.2010.11.020
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Leila Hamzaoui-Essoussi, Dwight Merunka, Boris Bartikowski. Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality. Journal of Business Research, 2011, 64 (9), pp.973 - 978. ⟨10.1016/j.jbusres.2010.11.020⟩. ⟨hal-01822305⟩
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