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Journal articles

The role of brand love in consumer‐brand relationships

Noel Albert Dwight Merunka 1
1 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille
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https://hal-amu.archives-ouvertes.fr/hal-01822309
Contributor : Yasmine El Alami Connect in order to contact the contributor
Submitted on : Sunday, June 24, 2018 - 10:37:53 PM
Last modification on : Friday, October 22, 2021 - 3:35:31 AM

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Noel Albert, Dwight Merunka. The role of brand love in consumer‐brand relationships. Journal of Consumer Marketing, Emerald, 2013, 30 (3), pp.258 - 266. ⟨10.1108/07363761311328928⟩. ⟨hal-01822309⟩

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