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The role of brand love in consumer‐brand relationships

Noel Albert Dwight Merunka 1 
1 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille
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https://hal-amu.archives-ouvertes.fr/hal-01822309
Contributor : Yasmine EL ALAMI Connect in order to contact the contributor
Submitted on : Sunday, June 24, 2018 - 10:37:53 PM
Last modification on : Thursday, July 14, 2022 - 4:07:43 AM

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Noel Albert, Dwight Merunka. The role of brand love in consumer‐brand relationships. Journal of Consumer Marketing, 2013, 30 (3), pp.258 - 266. ⟨10.1108/07363761311328928⟩. ⟨hal-01822309⟩

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