The role of brand love in consumer‐brand relationships

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Journal articles
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https://hal-amu.archives-ouvertes.fr/hal-01822309
Contributor : Yasmine El Alami <>
Submitted on : Sunday, June 24, 2018 - 10:37:53 PM
Last modification on : Wednesday, April 24, 2019 - 3:40:10 PM

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Noel Albert, Dwight Merunka. The role of brand love in consumer‐brand relationships. Journal of Consumer Marketing, Emerald, 2013, 30 (3), pp.258 - 266. ⟨10.1108/07363761311328928⟩. ⟨hal-01822309⟩

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