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Brand passion: Antecedents and consequences

Noel Albert Dwight Merunka 1 Pierre Valette-Florence 2
1 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille
2 Audencia Recherche
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https://hal-amu.archives-ouvertes.fr/hal-01822310
Contributor : Yasmine El Alami Connect in order to contact the contributor
Submitted on : Sunday, June 24, 2018 - 10:38:41 PM
Last modification on : Tuesday, October 19, 2021 - 10:59:11 PM

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UNIV-AMU | UNIV-TLN | UNAM | CERGAM | AUDENCIA

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Noel Albert, Dwight Merunka, Pierre Valette-Florence. Brand passion: Antecedents and consequences. Journal of Business Research, Elsevier, 2013, 66 (7), pp.904 - 909. ⟨10.1016/j.jbusres.2011.12.009⟩. ⟨hal-01822310⟩

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