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Brand passion: Antecedents and consequences

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https://hal-amu.archives-ouvertes.fr/hal-01822310
Contributor : Yasmine El Alami <>
Submitted on : Sunday, June 24, 2018 - 10:38:41 PM
Last modification on : Wednesday, April 24, 2019 - 3:40:10 PM

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Noel Albert, Dwight Merunka, Pierre Valette-Florence. Brand passion: Antecedents and consequences. Journal of Business Research, Elsevier, 2013, 66 (7), pp.904 - 909. ⟨10.1016/j.jbusres.2011.12.009⟩. ⟨hal-01822310⟩

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