Reinterpreting cultural priming effects in cross-cultural consumer research

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Journal articles
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https://hal-amu.archives-ouvertes.fr/hal-01822314
Contributor : Yasmine El Alami <>
Submitted on : Sunday, June 24, 2018 - 10:46:06 PM
Last modification on : Wednesday, April 24, 2019 - 3:40:10 PM

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Dwight Merunka. Reinterpreting cultural priming effects in cross-cultural consumer research. AMS Review, 2013, 3 (4), pp.232 - 248. ⟨10.1007/s13162-013-0032-2⟩. ⟨hal-01822314⟩

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