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Journal Articles Journal of Business Research Year : 2014

Beyond brand attitude: Individual drivers of purchase for symbolic cobranded products

Marc Mazodier
  • Function : Author
Dwight Merunka
  • Function : Author
  • PersonId : 1044540
Centre d'Études et de Recherche en Gestion d'Aix-Marseille

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Humanities and Social Sciences Business administration

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https://hal-amu.archives-ouvertes.fr/hal-01822316

Submitted on : Sunday, June 24, 2018-10:51:42 PM

Last modification on : Thursday, July 14, 2022-4:07:43 AM

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hal-01822316 , version 1 (24-06-2018)

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Marc Mazodier, Dwight Merunka. Beyond brand attitude: Individual drivers of purchase for symbolic cobranded products. Journal of Business Research, 2014, 67 (7), pp.1552 - 1558. ⟨10.1016/j.jbusres.2014.01.015⟩. ⟨hal-01822316⟩

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