Skip to Main content Skip to Navigation
Journal articles

Beyond brand attitude: Individual drivers of purchase for symbolic cobranded products

Document type :
Journal articles
Complete list of metadatas

https://hal-amu.archives-ouvertes.fr/hal-01822316
Contributor : Yasmine El Alami <>
Submitted on : Sunday, June 24, 2018 - 10:51:42 PM
Last modification on : Wednesday, April 24, 2019 - 3:40:10 PM

Identifiers

Collections

Citation

Marc Mazodier, Dwight Merunka. Beyond brand attitude: Individual drivers of purchase for symbolic cobranded products. Journal of Business Research, Elsevier, 2014, 67 (7), pp.1552 - 1558. ⟨10.1016/j.jbusres.2014.01.015⟩. ⟨hal-01822316⟩

Share

Metrics

Record views

97