Journal Articles
Journal of Business Research
Year : 2014
Yasmine EL ALAMI : Connect in order to contact the contributor
https://hal-amu.archives-ouvertes.fr/hal-01822316
Submitted on : Sunday, June 24, 2018-10:51:42 PM
Last modification on : Thursday, July 14, 2022-4:07:43 AM
Dates and versions
Identifiers
- HAL Id : hal-01822316 , version 1
- DOI : 10.1016/j.jbusres.2014.01.015
Cite
Marc Mazodier, Dwight Merunka. Beyond brand attitude: Individual drivers of purchase for symbolic cobranded products. Journal of Business Research, 2014, 67 (7), pp.1552 - 1558. ⟨10.1016/j.jbusres.2014.01.015⟩. ⟨hal-01822316⟩
24
View
0
Download