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Journal Articles Global Business and Organizational Excellence Year : 2014

The Use of Territory of Origin as a Branding Tool

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Humanities and Social Sciences Business administration

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https://hal-amu.archives-ouvertes.fr/hal-01822318

Submitted on : Sunday, June 24, 2018-10:59:19 PM

Last modification on : Friday, March 24, 2023-2:53:07 PM

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hal-01822318 , version 1 (24-06-2018)

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Mohua Zhang, Dwight Merunka. The Use of Territory of Origin as a Branding Tool. Global Business and Organizational Excellence, 2014, 34 (1), pp.32 - 40. ⟨10.1002/joe.21582⟩. ⟨hal-01822318⟩

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