The Use of Territory of Origin as a Branding Tool

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https://hal-amu.archives-ouvertes.fr/hal-01822318
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Submitted on : Sunday, June 24, 2018 - 10:59:19 PM
Last modification on : Wednesday, April 24, 2019 - 3:40:10 PM

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Mohua Zhang, Dwight Merunka. The Use of Territory of Origin as a Branding Tool. Global Business and Organizational Excellence, Wiley, 2014, 34 (1), pp.32 - 40. ⟨10.1002/joe.21582⟩. ⟨hal-01822318⟩

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