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Effect Symmetry of Benefit Criteria in Postpurchase Evaluations

Dong-Jin Lee Grace Yu Dwight Merunka 1 Michael Bosnjak M. Joseph Sirgy J. Johar
1 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille
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https://hal-amu.archives-ouvertes.fr/hal-01822319
Contributor : Yasmine El Alami <>
Submitted on : Sunday, June 24, 2018 - 11:01:58 PM
Last modification on : Wednesday, April 24, 2019 - 3:40:10 PM

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Dong-Jin Lee, Grace Yu, Dwight Merunka, Michael Bosnjak, M. Joseph Sirgy, et al.. Effect Symmetry of Benefit Criteria in Postpurchase Evaluations. Psychology & Marketing, 2015, 32 (6), pp.651 - 669. ⟨10.1002/mar.20807⟩. ⟨hal-01822319⟩

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