REPENSER LA PERFORMANCE EN MARKETING

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https://hal-amu.archives-ouvertes.fr/hal-01822510
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Submitted on : Monday, June 25, 2018 - 11:21:30 AM
Last modification on : Wednesday, April 24, 2019 - 3:40:10 PM

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Dwight Merunka, Jean-Bernard Kazmierczak. REPENSER LA PERFORMANCE EN MARKETING. Décisions Marketing, Association Française du Marketing, 2005. ⟨hal-01822510⟩

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